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In English
Why Social Media Apps Have Users Scroll Down Instead of Up
A video creator explains why major media applications like TikTok, Facebook, YouTube, and Instagram are designed for downward scrolling to discover new content. The speaker demonstrates that scrolling down displays new posts, whereas scrolling upward returns to older posts that the user has already seen.
What the sources say
Independent sources clearly explain that major social media apps use downward infinite scroll to show new posts and keep users engaged.
- Big social media apps like TikTok, Facebook, YouTube and Instagram are designed so users mainly scroll downward to see new posts. (Backed by sources: Powermovemarketing, Ixdf, Onlinesocialmediatips)
- Infinite scroll loads new content automatically as you keep scrolling down, which keeps people engaged for longer. (Backed by sources: Powermovemarketing, Ixdf, Onlinesocialmediatips)
Sources it was checked against
- The Psychology Behind the Scroll: Why We Can't Stop and How to ... (Pennfoundation)
- The psychology behind scroll-stopping content (Kontent)
- Why You Can’t Stop Scrolling (Even When You Want To) (YouTube)
- The Science of Scroll Stopping Content (Powermovemarketing)
- Why is Scrolling SO Addicting? (YouTube)
- What is Infinite Scrolling? — updated 2026 (Ixdf)